{"id":19814,"date":"2024-05-29T16:12:56","date_gmt":"2024-05-29T16:12:56","guid":{"rendered":"https:\/\/makingpharmaindustry.it\/?p=19814"},"modified":"2024-05-29T16:12:56","modified_gmt":"2024-05-29T16:12:56","slug":"63rd-afi-symposium-alessandra-molin-zans-interview","status":"publish","type":"post","link":"https:\/\/makingpharmaindustry.it\/en\/afi-interview\/63rd-afi-symposium-alessandra-molin-zans-interview\/","title":{"rendered":"63rd AFI Symposium \u2013 Alessandra Molin Zan\u2019s interview"},"content":{"rendered":"<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" aria-label=\"Translated text\" data-ved=\"2ahUKEwjHk_6yvLKGAxUw_rsIHRQZArkQ3ewLegQICxAU\"><span class=\"Y2IQFc\" lang=\"en\">Pharmaceutical companies, in <strong>promoting their medicines<\/strong> to the public and\/or healthcare professionals, must comply with the provisions of Title VIII of Legislative Decree 219\/2006. However, the application of the legislation in practical experience highlights a series of critical issues, linked to the <strong>interpretative space left by the legislation itself<\/strong> and to the <strong>variety of tools available today,<\/strong> especially the new digital tools. To complicate this scenario, there are the <strong>different types of products<\/strong> that many companies today have in their portfolio and which fall within different regulatory areas.<\/span><\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" aria-label=\"Translated text\" data-ved=\"2ahUKEwjHk_6yvLKGAxUw_rsIHRQZArkQ3ewLegQICxAU\"><span class=\"Y2IQFc\" lang=\"en\">The fourteenth session of the 63rd AFI Symposium, entitled &#8220;<em>Advertising and scientific information in the digital age<\/em>&#8220;, will be dedicated to the analysis of this scenario, investigating in particular the<strong> rules and opportunities about the communication aspetcs<\/strong>.\u00a0 <\/span><\/p>\n<p class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" aria-label=\"Translated text\" data-ved=\"2ahUKEwjHk_6yvLKGAxUw_rsIHRQZArkQ3ewLegQICxAU\"><span class=\"Y2IQFc\" lang=\"en\">The aim of the session, in fact, is to provide the results of the experience of numerous companies both in the field of <strong>scientific information<\/strong> and in the field of <strong>public advertising<\/strong>, illustrating the evolution of promotion tools and methods.<\/span><\/p>\n<p class=\"Standard\" style=\"text-align: justify;\">As underlined by Alessandra Molin Zan during our interview, this session presents ideas for debate aimed at analyzing thes <strong>changes in context and the new guideline<\/strong>, thanks to the interventions of the various professionals and the round table that will involve the main trade associations and the competent health authority.<\/p>\n<p class=\"Standard\" style=\"text-align: justify;\">Furthemore, Molin Zan underlines how the <strong>impact of new technologies<\/strong> and the widespread<strong> use of social media<\/strong> affect the promotion and information activities of medicines carried out by companies in the healthcare sector.<\/p>\n<p><iframe loading=\"lazy\" title=\"63\u00b0 Simposio AFI_Intervista Molin Zan\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/z9dHp1pkM88?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fourteenth session of the 63\u00b0 AFI Symposium will be focused on the rules and opportunities for pharmaceutical advertising and information in the digital age.<\/p>\n","protected":false},"author":4,"featured_media":19815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[1065,795],"tags":[],"class_list":{"0":"post-19814","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-afi-interview","8":"category-marketing-communication","9":"post_format-post-format-video"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>63rd AFI Symposium \u2013 Alessandra Molin Zan\u2019s interview<\/title>\n<meta name=\"description\" content=\"The XIV session of the AFI Symposium will be focused on the rules and opportunities for pharmaceutical advertising and information\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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